After weeks of teasing, Samsung has finally announced its foldable smartphone, at its fifth annual developer conference in San Francisco. The foldable phone, which is essentially a tablet when fully opened and a phone when closed, was demonstrated by Samsung’s Senior Vice President of Mobile Marketing Justin Denison at SDC last night.
The South Korean tech giant said the device would be mass produced in the coming months. However, the smartphone showcased at the Samsung Developer Conference isn’t the final product.
“The foldable display lays the foundation for a new kind of mobile experience. We are excited to work with developers on this new platform to create new value for our customers. We cannot wait to see where the technology and collaboration take us,” DJ Koh, President and CEO of IT and Mobile Communications Division, Samsung Electronics, said in a statement.
Samsung said, “The Infinity Flex Display together with One UI delivers a new kind of mobile experience allowing users to do things they couldn’t do with an ordinary smartphone. Users now have the best of both worlds: a compact smartphone that unfolds to reveal a larger immersive display for multitasking and viewing content. The app experience seamlessly transitions from the smaller display to the larger display as the device unfolds. In addition, users can browse, watch, connect and multitask without losing a beat, simultaneously using three active apps on the larger display.”
The company has used what it calls Infinity Flex Display for the foldable device that lets users open and closes it again without any degradation.
“Because the Infinity Flex Display is a next-generation platform, Samsung invites developers to participate in this journey from the beginning. Working collaboratively with Google and the Android developer community, Samsung will maximize the potential of this new form factor to create an optimized foldable user experience,” the company added.
Meanwhile, the tech giant also announced it would join the notch bandwagon soon. During the keynote, the firm showed several notch designs that are certainly coming to Samsung-branded smartphones beginning in 2019.